When La Marca Prosecco approached me to design florals for their recent brand event, I was thrilled. The event was about more than just showcasing their sparkling wines—it was an opportunity to immerse guests in an experience that embodied luxury, celebration, and timeless elegance. And as any seasoned event designer knows, floral design is key to setting the tone.

Designing for a Brand with Style

La Marca’s signature blue label is iconic, and I knew it needed to inspire the floral design. Drawing on their branding, I crafted arrangements that complemented their iconic aesthetic. I incorporated soft pastel blooms like delphiniums, roses, and ranunculus in shades of blue and cream, accented with vibrant yellow poppies and cheerful daisies. These bold pops of yellow created an energetic contrast while keeping the overall look refined and cohesive.

The tablescape was a true highlight. Their rich green marble table at Bar Eden set the perfect foundation for the floral arrangements. Gold flatware, crystal glassware, and pale blue menu cards added layers of texture and elegance. I then designed asymmetrical floral centerpieces that featured a mix of tall delphinium stems in simple glass vases and lush, low arrangements bursting with roses, ranunculus, and golden blooms. The arrangements flowed effortlessly with the venue’s chic tropical wallpaper and velvet coral chairs, creating a harmonious yet vibrant setting.

We used lush installations to frame key moments. One of them being a sparkling tablescape that featured arrangements in varying heights, and a statement backdrop for the prosecco bar.

The event took place at Bar Eden, a chic and intimate venue in Dallas, Texas. Its modern design and cozy ambiance provided the perfect backdrop for our floral creations, enhancing the luxurious atmosphere La Marca envisioned.

Why Florals Matter at Brand Events

Investing in floral design for your brand event is more than just decoration—it’s a way to tell your brand’s story. Thoughtful florals can:

• Create immersive environments: A carefully designed space can transport guests into the essence of your brand.
• Enhance photo opportunities: Instagram-worthy moments drive organic promotion for your event.
• Elevate the guest experience: Beautiful surroundings make an event memorable and impactful.

A Seamless Experience

As a florist, I understand the nuances of event design. For La Marca, this meant collaborating closely with their event planner, ensuring that every petal and stem aligned with their vision. From setup to teardown, my team and I took care of every detail, allowing the brand to focus on connecting with their guests.

Whether you’re launching a product, celebrating a milestone, or hosting a client appreciation event, hiring a florist can elevate your event to new heights. La Marca’s event at Bar Eden proved just how powerful the right floral design can be—it’s the difference between a nice event and an unforgettable experience.

Ready to transform your brand event with custom florals? Let’s create something extraordinary together.