A few months ago, I shared a reel that included my benchmark pricing for various packages. To my surprise, it performed extremely well for a few different reasons.
After I realized how interested people are in the cost of florals (and in vendor transparency), I’ve been racking my brain with different ways to keep you in the know, so that when you go to plan a wedding or hire a florist in any capacity, you know what to expect. And in the event you’re looking to hire me, you know exactly how my pricing works.
Let me preface this by saying this is not to scare customers or anyone hiring for florals, this is simply to share how the floral industry has changed over the last couple years, and demonstrate how florists are adapting to these changes.
The floral industry has seen a steady increase in transportation costs, distribution costs, and wholesale costs. Since 2020, the skyrocket in demand (thanks to 2 years of delayed weddings) also plays a part in costs being elevated.
Many sources say the overall cost of wedding flowers in 2023 has risen by 25-40%. A rose stem that cost $1.50 in 2019 might now cost $3.00. If that same stem is white (or any other sought after wedding floral color), the cost is even higher.
The prices and increases above reference wholesale prices that are purchased by florists who are producing weddings.
If you’re considering DIY-ing your wedding florals, there are certainly pros and cons to that. The cost increase of florals over the past couple years is extremely relevant, but it is worth keeping in mind that DIY projects come with their struggles as well.
When you hire a professional, you’re not only receiving an experience and elevated floral look to bring your wedding to life, you’re also getting a huge project off your plate (or the plate of your loved ones). Some florists (myself included) ensure that your florals will have a smaller carbon footprint through various recycling programs in order to fight the environmental factors of the floral industry.
If the rise in floral costs is something that is causing you stress, don’t worry. There are ways you can decrease your costs, while still ensuring you have a wedding floral experience that meets your vision (and your budget).
In consultations with prospective TFE clients, I walk through our various packages to see what your vision and budget are. From there, we create a custom proposal with everything you are hoping for at your wedding or event. If you’re interested, you can start the conversation here.
As a wedding florist who deals with these increasing prices regularly, I always want my clients to know that this is a matter that affects them (the customer) as well as me and other vendors.
Hopefully this was a helpful resource for you to see the true cost of flowers, and how/why things have changed over the last couple years.